Sonia Borrell is a collector of the ultra-contemporary art movement, also known as the New-Now, a subgenre of contemporary art that highlights the immediacy of the present 21st-century moment. Its artistic themes reflect the current socio-political climate, technological advancements, and cultural shifts essentials for any forward-thinking collection. In an era where the present moment keeps evolving, the artists of today are capturing the essence of our society in real-time.

Art in Real-Time: Collecting Tomorrow's Masters. How to Curate Your Very Own Ultra-Contemporary Art Collection is part-guide, part-memoir of all the lessons she has learned in her 16-year career as an art collector. She dedicates this book to collectors and curators and galleries and artists and anyone that wants to know how art collecting works. You’ll learn through her first-hand experiences how to:

Craft Your Mindset by curating with meaning to get a cohesive collection with internal and external results.
Reach the Wider Art World by learning how it works and how to grow your relationships with artists, galleries, and collectors.
Collect according to your budget using actual buying, selling, and trading advice.
Recognize the Risks and challenges that come with collecting, from safeguarding your security to identifying scammers and flippers.

"This book reflects my subjective opinion about the art world where contributors, distributed between the chapters, support and expand on my insights through their fields of expertise. The end delivers a quick masterclass for emerging artists to fulfill your questions on how the art world works. You're a companion by my side, holding my hand as we navigate this together." - Sonia Borrell

REVIEWS

"Love this book, it mixes personal stories with practical tips, giving readers a clear look at how the art market works. This easy-to-read book reveals many hidden parts of the art world that people usually don't talk about. A must-read for any aspiring art collector!" - Amazon reviewer

"Art in Real Time by Sonia Borrell is an inspiring and insightful read. The book beautifully explains how our real-life experiences can shape our appreciation and love for art. Borrell shows that art is all around us, influenced by the everyday moments we often take for granted. I loved how she highlighted the connection between personal experiences and the way we see and create art. It’s a thought-provoking book that opens your eyes to how life itself can be an artistic experience. Highly recommended for anyone who loves art or is curious about it!" - Amazon reviewer

PRODUCT DETAILS
Hardcover Edition
Publisher: Independently published (September 2024)
ISBN: 979-8338860830
Pages: 191